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编辑学案例

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401#
发表于 2013-2-1 17:03:21 | 只看该作者
【案例】@文化纵横杂志
【封面选题:政党困境】王向东《后发国家治理与一党长期执政》:“一党执政长达71年的革命制度党却在2000年的大选中被墨西哥人民抛弃,一夜之间拱手将政权让给了别人,这样的教训是相当深刻的。时隔12年,革命制度党取得2012年大选胜利,又重返墨西哥政治舞台,这样的胜利同样引人深思。”



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402#
发表于 2013-2-8 12:04:02 | 只看该作者
本帖最后由 刘海明 于 2013-2-8 12:08 编辑

【案例】新浪传媒
【版面】《成都晚报》体育版面大爆粗口,这是有多大的恨啊。。。晚报君

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403#
发表于 2013-2-14 12:44:41 | 只看该作者
【案例】慕毅飞
联想惊人//@刘正杰99: 有意思//@戍浦之子:言简意赅,切中要害!//@老徐要重新出發://@这个绝对有意思:台北彻底亮了!!

@第999个神秘事件
假如中国是个班级,咱们国家50个城市分别是啥职务,看到台北笑死了!(转)



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1月24日16:11來自精彩微客


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404#
发表于 2013-2-16 01:03:09 | 只看该作者
【案例】标题
中国之声-短棹轻舟
这个标题好玩,行星擦肩而过,不告诉你多大个,告诉你多少钱。

@北京晚报
【价值1950亿美元小行星凌晨三时26分高速掠过地球 中国适宜观测】16日即正月初七凌晨三时26分,小行星2012DA将飞过地球。科学家们推测小行星拥有约1950亿美元资源。 http://t.cn/zY67Ak8



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2月15日23:50來自皮皮时光机


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5分鐘前 來自iPhone客户端


405#
发表于 2013-2-16 12:53:28 | 只看该作者
【案例】汤嘉琛
很用心,很有生活气息!赞一个!

@武汉丁寅
春节第一天,@武汉晚报 用14个版完成了对春节的一份独家调查。这组策划想说明的是,媒体不能仅仅满足点上的表现形式,而应该力求面上的突破,点面结合,更能让读者明白时代的变化,对读者具有更多参考值,可依据这些数据来判断自己在一个什么样的水平,你何不对照数据比比呢http://t.cn/zYXhiHd



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406#
发表于 2013-2-19 17:54:18 | 只看该作者
【案例】
@报纸观察
【八卦娱乐】全世界的报社注意了!所有形式的编前会都弱爆了!且看浙江《温岭日报》编前会——值班老总背对编辑,编辑报题材,老总听到好的题材,拍桌而转。



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407#
发表于 2013-2-19 18:33:36 | 只看该作者
【案例】
@等春天画圈圈
《二十一世纪经济报道》原来是以文字取胜的,经常一个版面连一个小配图都没有 ,可是今天的《21世纪经济报道》很惊艳,一共24个版,从细节入手,盘点了中国近段时间的一些热点, 24个版几乎全部都是以视觉制图位主题框架建构的,各版也都很有特色,整体符合“图形化,文字少”的风格,变化确实挺大。

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408#
发表于 2013-2-27 17:39:14 | 只看该作者
【案例】五月的下午茶
//@王尔山: //@张力奋: 其实,主流日报的编辑流程差异不大,差异在定位与新闻判断。补充一下,午后还有一小会,专门讨论当日社评。下午五点是“定版会”,而后总编辑为社评拍板,此时离亚洲版截稿时间已近。

@媒介评弹
【独家推荐:且看,英国《金融时报》编辑部一天是介样干活儿的!】



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409#
发表于 2013-3-1 18:45:52 | 只看该作者
【案例】周晓鹏
标题起的生动

@北京青年报
【惊魂8秒!民警拉回三条人命】金华时代花园小区昨天有人手握西瓜刀要跳楼!这是一位未婚先孕的准妈妈,怀孕8个月男友却一去不返,精神接近崩溃。经过三个多小时守候,一位民警“突然袭击”,一把抓住她拽回。整个过程仅8秒,却救了三条命——女子怀着双胞胎!by钱江晚报 http://t.cn/zYY4w7K



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410#
发表于 2013-3-2 22:09:20 | 只看该作者
【案例】TUESDAY, JUL 24, 2007 07:59 PM +0800Let us now praise editorsThey may be invisible and their art unsung. But in the age of blogging, editors are needed more than ever.BY GARY KAMIYA

TOPICS: WRITERS AND WRITING, POLITICS NEWS


I’ve wanted to write about editors and editing for years, but since I was one of that invisible tribe myself until a year ago, it felt unseemly. But now that I have switched full time to the other side of the desk, I can gush without stint. [That's what you think, bub -- Ed.]

To people not in the business, editing is a mysterious thing. (Actually, it’s mysterious to most bloggers, who despite having been in existence for less than 10 years, probably outnumber every writer who ever wrote. But more on them later.) Many times over the past 20 years, people have asked me, “What exactly does an editor do?”

It’s not an easy question to answer. Editors are craftsmen, ghosts, psychiatrists, bullies, sparring partners, experts, enablers, ignoramuses, translators, writers, goalies, friends, foremen, wimps, ditch diggers, mind readers, coaches, bomb throwers, muses and spittoons — sometimes all while working on the same piece. Early in my editing career I was startled when, after we had finished an edit, a crusty, hard-bitten culture writer, a woman at least twice my age, told me, “That was great — better than sex!”

I make no such exalted claims, but there’s no doubt the editing process can be an intimate and gratifying experience for both parties. Although, to pursue our somewhat dubious metaphor, there are also times when writer and editor, instead of lying back and enjoying a soothing post-fact-check cigarette, stare emptily at the ceiling and vow never to share verb tenses with anyone again.

When an editor’s lucky, the piece comes in chiseled in immortal Carrara marble, every semicolon in place, ready to be wheeled into the Uffizi Gallery — that is, straight to publication. (A very rare event.) A good editor knows when to leave a piece alone. Practically every writer has had the unfortunate experience of crossing paths with editors — often inexperienced ones — who feel the need to do something, just to show they’re doing their job. This is almost as frustrating as the too-many-editors problem, in which a piece bounces from a senior editor to the managing editor to the executive editor, each of whom gives contradictory instructions, and finally ends up in the hands of the editor in chief, who after Olympian reflection pronounces that it was better the way it was when it started. It is experiences like these that lead writers to engage in one of their favorite pastimes: bitching and moaning about the lameness of editors.

Good editors work with and not against a writer. They calibrate how aggressively they edit according to how good the writer is, how good the piece is, the type of piece it is, the kind of relationship they have with the writer, how tight the deadline is, and what mood they’re in. But an editor’s primary responsibility is not to the writer but to the reader. He or she must be ruthlessly dedicated to making the piece stronger. Since this is ultimately a subjective judgment, and quite a tricky one, a good editor needs to be as self-confident as a writer.

Most good editors are tactful in communicating with their writers. Bedside manner is important. It isn’t so much that writers are sensitive plants — some are, some aren’t — as that there is a fundamental difference in what each party brings to the table. An editor needs to remember that writing is much harder work than editing. Sending something you’ve written off into the world exposes you, leaves you vulnerable. It is a creative process, while editing is merely a reactive one.

Of course, some writers are more vulnerable than others. Daily news reporters tend to be like old suits of armor, so dented and dinged by years of combat that they are impervious. When I was an editor at a daily newspaper, I worked with some reporters who had been so ground down by impossible deadlines, column-inch restrictions, and that soul-destroying newspaper specialty of cutting pieces from the bottom that you could replace every adjective in their stories with a different one and they would just shrug. I’ve also worked with writers who have reacted to my gentle suggestion that one of their precious, ungrammatical commas might perhaps be removed as if I’d insisted that Maria Callas perform “Yummy, Yummy, Yummy” as the final aria in Bellini’s “Norma.” Like a savvy football coach, an editor learns which players need the stick and which the carrot.

Most writers understand that their editor is not a half-literate, envious wannabe who takes perverse joy in mangling their prose, but a professional who is paid to make their work better. Still, the moment when you — and now I — open the e-mail your editor has sent you in response to your story is always fraught with anxiety. You’ve exposed your soul, or at least part of your brain, to another person. What will they do with it?

The truth is, you have to learn how to be edited just as much as you have to learn how to edit. And learning how to be edited teaches you a lot about writing, about distance and objectivity and humility, and ultimately about yourself.

In an odd way, the exchange between writer and editor encapsulates the process of growing up. The act of writing is godlike, omnipotent, infantile. Your piece is a statement delivered from on high, a pronouncement ex cathedra, as egotistical and unchecked as the wail of a baby. Then it goes out into the world, to an editor, and the reality principle rears its ugly head. You are forced as a writer to come to terms with the gap between your idea and your execution — and still more deflating, between your idea and what your idea should have been.

This isn’t easy. You have to let go of your attachment to the specific words you’ve written and open yourself to what you were aiming for. You need enough confidence in yourself to accept constructive criticism, some of which can feel like your internal organs are being more or less gently moved around. More than just about any other non-artistic activity — therapy and, yes, sex are possible exceptions — being edited forces you to see yourself, or at least what you’ve written, the way others see you. It is a depersonalizing process in some ways, yet having to stand outside yourself deepens you as a person. You need to grow a thick skin in order to have a thinner, more sensitive one.

The good news is that you’re not (yet) throwing yourself on the not-so-tender mercies of the readers, but putting yourself in the hands of a smart, sympathetic reader who only wants to clean up your dangling participles, remove your factually incorrect assertions, and turn your Rod McKuen-like treacle into something fit for public consumption. At a certain point, most writers realize this and come to truly value their editors. (Some authors, weary of what they see as a serious decline in the quality of editing in book publishing, go so far as to hire their own editors.) That doesn’t mean that the relationship isn’t capable of going wrong, or that a writer doesn’t inwardly pop a bottle of champagne on those occasions when an editor sends a draft back with next to no changes.

Actually, some writers — especially old-school reporters — come to rely on editors too much. Every editor has had the experience of being the recipient of the dread “notebook dump,” in which the disjointed, undigested contents of a month’s reporting are dumped from a notebook onto the page. At this moment, the editor has to rip off his meek Clark Kent disguise and reveal himself as a writer or, more accurately, a rewriter. (Rewriting someone else’s prose, no matter how convoluted or illogical, is never as hard as writing your own. It’s still more like knitting or doing a jigsaw puzzle than inventing something.) It isn’t just notebook dumps that require massive rewriting, either — sometimes even good pieces by good writers go off the tracks in really weird ways, and an editor gets called in to clean up the mess, like Mr. Wolf in “Pulp Fiction.”

It’s good fun now and then to tear apart a piece and put it back together on a short deadline. Your brain is humming like a Ferrari, you’ve got sections marked A and B and Z and arrows going everywhere; you’re rewriting the lede, racing through tricky transitions, doing some fast spot-reporting, getting rid of clunkers from every graf, and pulling together this whole 4,000-word piece in six hours. When you’re done, you emerge from your office with smoke pouring from your ears. You’ve earned your salary and you pour yourself a well-deserved drink. You won’t get any fame and glory but as an editor you don’t expect any.

Some writers and editors work like this all the time. If a great reporter who can’t write has a killer line editor, and they have a good rapport, it’s much more efficient to work this way than to make the reporter agonize over how he’s going to modulate his conclusion and the editor tiptoe around him. Not every reporter has to be a great writer. Conversely, some people who are good at moving other people’s words couldn’t pick up a phone, or write a piece themselves, if their life depended on it. This is why in the old days newspapers had “legmen” and “rewrite men.”Sometimes I think it might not be a bad idea to bring them back.

The worst-case scenario for an editor is dealing with a writer who by talent should be a legman but who has somehow gone through his career remaining blissfully unaware of this fact. And, I suspect, some writers areaware, but like cunning parasites that attach themselves to larger animals, they ride through their careers clinging to their long-suffering editors. Years ago, I was handed a piece that was written in some unknown language, between Esperanto and pig Latin. Seizing my Rosetta stone, I descended into the foul-smelling cave and emerged hours later, having successfully translated the cryptic runes. Imagine my surprise when I later learned that the writer had used “his” piece to get a job at a good magazine. All I could do was laugh and say a little prayer for whoever would be editing him.

In the brave new world of self-publishing, editors are an endangered species. This isn’t all bad. It’s good that anyone who wants to publish and has access to a computer now faces no barriers. And some bloggers don’t really need editors: Their prose is fluent and conversational, and readers have no expectation that the work is going to be elegant or beautifully shaped. Its main function is to communicate clearly. It isn’t intended to last.

Still, editors and editing will be more important than ever as the Internet age rockets forward. The online world is not just about millions of newborn writers exulting in their powers. It’s also about millions of readers who need to sort through this endless universe and figure out which writers are worth reading. Who is going to sort out the exceptional ones? Editors, of some type. Some smart group of people is going to have to separate the wheat from the chaff. And the more refined that separation process is, the more talent — and perhaps more training — will be required.

We already use other readers to sort things out for us: My bookmarks are mostly referrals from writers I’ve learned to trust. Some utopians may dream that an anarcho-Wikipedia model will prevail, that a vast self-correcting democracy of amateurs will end up pointing readers to the most worthwhile pieces. But that is only “editing” in its crudest, most general form — it’s really sorting. In the chaotic new online universe, the old-fashioned, elitist, non-democratic system of sorting information will become increasingly important, if only because it enforces a salutary reduction of the sheer mind-swamping number of options available. The real problem is glut, and it’s only going to get worse.

In any case, real editing is something different. It takes place before a piece ever sees the light of day — and it’s this kind of painstaking, word-by-word editing that so much online writing needs. If learning how to be edited is a form of growing up, much of the blogosphere still seems to be in adolescence, loudly affirming its identity and raging against authority. But teenagers eventually realize that authority is not as tyrannical and unhip as they once thought. It’s edited prose, with its points sharpened by another, that will ultimately stand the test of time. There is a place for mayfly commentary, which buzzes about and dies in a day. But we don’t want to get to the point where the mayflies and mosquitoes are so thick that we can’t breathe or think.

The art of editing is running against the cultural tide. We are in an age of volume; editing is about refinement. It’s about getting deeper into a piece, its ideas, its structure, its language. It’s a handmade art, a craft. You don’t learn it overnight. Editing aims at making a piece more like a Stradivarius and less like a microchip. And as the media universe becomes larger and more filled with microchips, we need the violin makers.

So here’s to you, editors, whose names never appear on an article, who are unknown except to their peers and to the writers who owe you so much. Keep fitting those delicate pieces of wood together. Use the skill it took you years to acquire. Don’t give up and just slap the thing together. Make it light and tight and strong so that it sings. Someone is noticing. Someone is reading. Someone cares.



Gary Kamiya is a Salon contributing writer.MORE GARY KAMIYA.http://www.salon.com/2007/07/24/editing/



大样小样儿
//@中国网络传播学会: #如何成为一名好编辑#“要想成为一名好编辑,你得首先学会让人编辑你的写作和报道。” “在新媒体时代里,编辑,尤其是好的编辑,将会更加重要。”

@密苏里新闻学院孙志刚
“要想成为一名好编辑,你得首先学会让人编辑你的写作和报道。” “在新媒体时代里,编辑,尤其是好的编辑,将会更加重要。” 美国资深新闻工作者Gary Kamiya于2007年在slate.com网站上这样写道。他的文章题为:Let us now praise editors,探讨编辑在今天和未来的重要性。推荐。http://t.cn/zYTSbd3

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