国外新闻传播学院上课用什么书？这里列出了最热门的100本

万家凝

原创 2016-01-29 方可成 新闻实验室


身在国外大学，时常会收到国内小伙伴的消息，问能不能分享一下国外一些课程的教学大纲，看看国外的教授们都布置学生读什么书。

其实国外很多教授的教学大纲都放在了自己的网站上供大家免费下载。当然，也不排除少数教授将大纲视为需要小心保护的私产或“秘密武器”，不会轻易共享。

哥伦比亚大学有一个神奇的“开放课程大纲”项目，它收集了近百万份教学大纲，并对其进行了大数据分析，从中提取出参考书目列表，统计这些书目出现的次数。

在这百万份教学大纲中，有近两万份是新闻与传播领域的。以下就是这两万份大纲中最常出现的100本书。其中我所知道有中译本的书目，我都配上了中译书名。

在这里做几点说明：

1、这里列出的仅是新闻传播学科的书目，如果想查看其他学科的书目，了解不分学科的总排行，可以点击文末“阅读原文”查看总榜单的前200名。

2、如你所知，新闻传播学科内容庞杂。这份书单涵盖的主题既有新闻实务、伦理法规、摄影电影、媒介政治经济学、文化研究、广告营销、公共关系等国内比较熟悉的内容，也有公共演讲、人际沟通、平面设计、信息科学、编程入门等不常出现在国内新闻传播学院的内容。尤其是公共演讲，在美国是遍地开花的课程。因此在这份榜单上你可以看到很多关于演讲、修辞的书。

3、因为内容庞杂，所以这份书单第一眼看上去是“乱七八糟”的。但它有很重要的参考价值：其一，里面的不少书是广受好评的经典教科书、入门书，想迅速了解某一具体领域，可以顺藤摸瓜。其二，书的质量确实没得说，里面的书凡是我读过的，我基本都会隆重推荐：论自由、理解媒介、媒体垄断、新闻的十大基本原则、公众舆论、论摄影、新闻报道与写作、娱乐至死……榜单以丹尼尔.C·哈林关于越战与媒体的著作《The "Uncensored War": The Media and Vietnam》收尾，堪称豹尾啦。

4、当然，如果想阅读定位更明确的主题书单，那么这份榜单肯定是不够了。我前段时间分享过一个关于媒体与社会运动的书单，算是精细主题的深度书单。之后也会陆续再分享一些其他主题。

5、这些课程大纲来自美国、英国、加拿大、澳大利亚、新西兰这五个英语国家，因此自然存在很强的偏向和不足。若能有中国、欧洲、日韩的书目补充会更好。不知道中国的老师们是否愿意公开分享课程大纲？

6、书单中有一些条目重复，这可能是因为是同一本书的不同版本。

7、英文版在这里：http://explorer.opensyllabusproject.org/

排名        书目
1       
The Elements of Style 风格的要素
Strunk, William, 1869-1946
2       
The Art of Public Speaking 演讲的艺术
Lucas, Stephen
3       
Rhetoric 修辞学
Aristotle
4       
Communicate
Verderber, Rudolph F.
5       
Mass Media Law
Pember, Don R., 1939
6       
Public Speaking : Strategies for Success
Zarefsky, David
7       
The Rhetorical Situation
Bitzer, Lloyd F.
8       
Writing and Reporting News : A Coaching Method
Rich, Carole
9       
Understanding Media 理解媒介
McLuhan, Marshall, 1911-1980
10       
The Culture Industry
Adorno, T. W., Cook, Rafael
Cinéaste
11       
C++ Programming : From Problem Analysis to Program Design
Malik, D. S.
12       
Being Digital 数字化生存
Negroponte, Nicholas
13       
Gorgias 高尔吉亚篇
Plato
14       
The Media Monopoly 媒体垄断
Bagdikian, Ben H.
15       
Phaedrus 斐德罗篇
Plato
16       
Amusing Ourselves to Death 娱乐至死
Postman, Neil
17       
Video Basics 4
Zettl, Herbert
18       
A Pocket Style Manual
Hacker, Diana, 1942-2004
19       
Everyday Talk : Building and Reflecting Identities
Tracy, Karen
20       
I Have a Dream 我有一个梦想
King, Martin Luther, Jr., 1929-1968
21       
Type & Image : The Language of Graphic Design
Meggs, Philip B.
22       
Understanding Media : The Extensions of Man 理解媒介；论人的延伸
McLuhan, Marshall, 1911-1980
和第9项是同一本
23       
Theories of Human Communication 人类传播理论
Littlejohn, Stephen W.
24       
Computer Networks 计算机网络
Tanenbaum, Andrew S., 1944
25       
Communicative Behavior and Conflict Between African-American Customers and Korean Immigrant Retailers in Los Angeles
Bailey, Benjamin
26       
Self-Help
Foster, Norm, 1949
27       
Broadcast News and Writing Stylebook
Papper, Robert A., 1947- Author
28       
Television Production Handbook
Zettl, Herbert
29       
Public Opinion 公众舆论
Lippmann, Walter, 1889-1974
30       
Public Relations Writing and Media Techniques
Wilcox, Dennis L.
31       
On Photography 论摄影
Sontag, Susan, 1933-2004
32       
The German Ideology 德意志意识形态
Marx, Karl, 1818-1883
33       
Ways of Seeing 观看之道
Berger, John
34       
Cybernetics 控制论
Wiener, Norbert
35       
Data Communications, Computer Networks, and Open Systems
Halsall, Fred
36       
Power Without Responsibility : The Press and Broadcasting in Britain
Curran, James
37       
The Elements of Journalism : What Newspeople Should Know and the Public Should Expect 新闻的十大基本原则
Kovach, Bill
38       
Writing for Journalists
Hicks, Wynford, 1942
39       
Mythologies 神话：大众文化诠释
Barthes, Roland
40       
The Universal Journalist 全球新闻记者
Randall, David, 1951 April 10
41       
Media Literacy 媒介素养
Potter, W. James
42        
Practices of Looking : An Introduction to Visual Culture 观看的实践
Sturken, Marita, 1957
43       
Is There Any Ketchup, Vera?': Gender, Power and Pragmatics
Cameron, Deborah
44       
UNIX Network Programming
Stevens, W. Richard
45       
C : How to Program
Deitel, Harvey M., 1945
46       
Neuromancer 神经漫游者
Gibson, William, 1948
47       
Writing for Television and Radio
Hilliard, Robert L., 1925
48       
Silent Spring 寂静的春天
Carson, Rachel, 1907-1964
49       
Film Art : An Introduction
Bordwell, David
50       
Rhetoric
Whately, Richard, 1787-1863
51       
Technologies of Freedom
Pool, Ithiel De Sola, 1917
52       
Henry V 亨利五世
Shakespeare, William, 1564-1616
53       
The Structure of Scientific Revolutions 科学革命的结构
Kuhn, Thomas S.
54       
Brave New World 美丽新世界
Huxley, Aldous, 1894-1963
55       
The Dynamics of Persuasion
Perloff, Richard M.
56       
Power Without Responsibility : The Press, Broadcasting and the Internet in Britain
Curran, James
和第36项是同一本
57       
Flat Earth News : An Award-Winning Reporter Exposes Falsehood, Distortion and Propaganda in the Global Media
Davies, Nicholas
58       
Power
Foucault, Michel, 1926-1984
59       
Public Relations Cases
Hendrix, Jerry A.
60       
We the Media : Grassroots Journalism by the People, for the People
Gillmor, Dan
61       
The Press and America 美国新闻史
Emery, Edwin
62       
Hamlet 哈姆雷特
Shakespeare, William, 1564-1616
63       
A Short History of the Movies
Mast, Gerald, 1940
64       
Advertising and Promotion : An Integrated Marketing Communications Perspective
Belch, George E. (George Edward), 1951
65       
Freedom of Speech in the United States
Tedford, Thomas L.
66       
Interviewing for Journalists
Adams, Sally, 1933
67       
Historical Methods in Mass Communication
Startt, James D., 1932
68       
Designing Web Usability
Nielsen, Jakob, 1957
69       
Wireless Communications
Goldsmith, Andrea, 1964
70       
News Reporting and Writing 新闻报道与写作
Mencher, Melvin
71       
The Practice of Social Research 社会研究方法
Babbie, Earl R.
72       
Writing Feature Articles
Hennessy, Brendan
73       
On Liberty 论自由
Mill, John Stuart, 1806-1873
74       
Some Sources of Cultural Variability in the Regulation of Talk
Philips, Susan Urmston
75       
Wireless Communications : Principles and Practice
Rappaport, Theodore S., 1960
76       
Introduction to Communication Research
Reinard, John C.
77       
A Rhetoric of Motives
Burke, Kenneth, 1897-1993
78       
Rhetoric in Popular Culture
Brummett, Barry, 1951
79       
Public Relations
Bernays, Edward L., 1891-1995
80       
Journalism Online
Ward, Mike
81       
A Manual for Writers of Term Papers, Theses, and Dissertations
Turabian, Kate L.
82       
The Non-Designer's Design Book 写给大家看的设计书
Williams, Robin, 1953
83       
Life on the Screen : Identity in the Age of the Internet
Turkle, Sherry
84       
The Road Ahead
Gates, Bill, 1955
85       
Mediamorphosis : Understanding New Media 媒介形态变化
Fidler, Roger F.
86       
Walden 瓦尔登湖
Thoreau, Henry David, 1817-1862
87       
Gender and Discourse
Tannen, Deborah
88       
The Content Analysis Guidebook
Neuendorf, Kimberly A.
89       
Great Expectations 远大前程
Dickens, Charles, 1812-1870
90       
Principles of Marketing
Kotler, Philip
91       
Letter From the Birmingham Jail
King, Martin Luther, Jr., 1929-1968
92       
Screenplay : The Foundations of Screenwriting 电影剧本写作基础
Field, Syd
93       
Orator
Cicero, Marcus Tullius
94       
Out of Order
Patterson, Thomas E.
95       
Othello 奥赛罗
Shakespeare, William, 1564-1616
96       
Mrs. Dalloway 达洛卫夫人
Woolf, Virginia, 1882-1941
97       
Contemporary Advertising 当代广告学
Arens, William F.
98       
Media Research Techniques
Berger, Arthur Asa, 1933
99       
Hair, Hair
Long, Debbie
100       
The "Uncensored War" : The Media and Vietnam
Hallin, Daniel C.


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