3、因为内容庞杂，所以这份书单第一眼看上去是“乱七八糟”的。但它有很重要的参考价值：其一，里面的不少书是广受好评的经典教科书、入门书，想迅速了解某一具体领域，可以顺藤摸瓜。其二，书的质量确实没得说，里面的书凡是我读过的，我基本都会隆重推荐：论自由、理解媒介、媒体垄断、新闻的十大基本原则、公众舆论、论摄影、新闻报道与写作、娱乐至死……榜单以丹尼尔.C·哈林关于越战与媒体的著作《The "Uncensored War": The Media and Vietnam》收尾，堪称豹尾啦。
排名 书目
1
The Elements of Style 风格的要素
Strunk, William, 1869-1946
2
The Art of Public Speaking 演讲的艺术
Lucas, Stephen
3
Rhetoric 修辞学
Aristotle
4
Communicate
Verderber, Rudolph F.
5
Mass Media Law
Pember, Don R., 1939
6
Public Speaking : Strategies for Success
Zarefsky, David
7
The Rhetorical Situation
Bitzer, Lloyd F.
8
Writing and Reporting News : A Coaching Method
Rich, Carole
9
Understanding Media 理解媒介
McLuhan, Marshall, 1911-1980
10
The Culture Industry
Adorno, T. W., Cook, Rafael
Cinéaste
11
C++ Programming : From Problem Analysis to Program Design
Malik, D. S.
12
Being Digital 数字化生存
Negroponte, Nicholas
13
Gorgias 高尔吉亚篇
Plato
14
The Media Monopoly 媒体垄断
Bagdikian, Ben H.
15
Phaedrus 斐德罗篇
Plato
16
Amusing Ourselves to Death 娱乐至死
Postman, Neil
17
Video Basics 4
Zettl, Herbert
18
A Pocket Style Manual
Hacker, Diana, 1942-2004
19
Everyday Talk : Building and Reflecting Identities
Tracy, Karen
20
I Have a Dream 我有一个梦想
King, Martin Luther, Jr., 1929-1968
21
Type & Image : The Language of Graphic Design
Meggs, Philip B.
22
Understanding Media : The Extensions of Man 理解媒介；论人的延伸
McLuhan, Marshall, 1911-1980
和第9项是同一本
23
Theories of Human Communication 人类传播理论
Littlejohn, Stephen W.
24
Computer Networks 计算机网络
Tanenbaum, Andrew S., 1944
25
Communicative Behavior and Conflict Between African-American Customers and Korean Immigrant Retailers in Los Angeles
Bailey, Benjamin
26
Self-Help
Foster, Norm, 1949
27
Broadcast News and Writing Stylebook
Papper, Robert A., 1947- Author
28
Television Production Handbook
Zettl, Herbert
29
Public Opinion 公众舆论
Lippmann, Walter, 1889-1974
30
Public Relations Writing and Media Techniques
Wilcox, Dennis L.
31
On Photography 论摄影
Sontag, Susan, 1933-2004
32
The German Ideology 德意志意识形态
Marx, Karl, 1818-1883
33
Ways of Seeing 观看之道
Berger, John
34
Cybernetics 控制论
Wiener, Norbert
35
Data Communications, Computer Networks, and Open Systems
Halsall, Fred
36
Power Without Responsibility : The Press and Broadcasting in Britain
Curran, James
37
The Elements of Journalism : What Newspeople Should Know and the Public Should Expect 新闻的十大基本原则
Kovach, Bill
38
Writing for Journalists
Hicks, Wynford, 1942
39
Mythologies 神话：大众文化诠释
Barthes, Roland
40
The Universal Journalist 全球新闻记者
Randall, David, 1951 April 10
41
Media Literacy 媒介素养
Potter, W. James
42
Practices of Looking : An Introduction to Visual Culture 观看的实践
Sturken, Marita, 1957
43
Is There Any Ketchup, Vera?': Gender, Power and Pragmatics
Cameron, Deborah
44
UNIX Network Programming
Stevens, W. Richard
45
C : How to Program
Deitel, Harvey M., 1945
46
Neuromancer 神经漫游者
Gibson, William, 1948
47
Writing for Television and Radio
Hilliard, Robert L., 1925
48
Silent Spring 寂静的春天
Carson, Rachel, 1907-1964
49
Film Art : An Introduction
Bordwell, David
50
Rhetoric
Whately, Richard, 1787-1863
51
Technologies of Freedom
Pool, Ithiel De Sola, 1917
52
Henry V 亨利五世
Shakespeare, William, 1564-1616
53
The Structure of Scientific Revolutions 科学革命的结构
Kuhn, Thomas S.
54
Brave New World 美丽新世界
Huxley, Aldous, 1894-1963
55
The Dynamics of Persuasion
Perloff, Richard M.
56
Power Without Responsibility : The Press, Broadcasting and the Internet in Britain
Curran, James
和第36项是同一本
57
Flat Earth News : An Award-Winning Reporter Exposes Falsehood, Distortion and Propaganda in the Global Media
Davies, Nicholas
58
Power
Foucault, Michel, 1926-1984
59
Public Relations Cases
Hendrix, Jerry A.
60
We the Media : Grassroots Journalism by the People, for the People
Gillmor, Dan
61
The Press and America 美国新闻史
Emery, Edwin
62
Hamlet 哈姆雷特
Shakespeare, William, 1564-1616
63
A Short History of the Movies
Mast, Gerald, 1940
64
Advertising and Promotion : An Integrated Marketing Communications Perspective
Belch, George E. (George Edward), 1951
65
Freedom of Speech in the United States
Tedford, Thomas L.
66
Interviewing for Journalists
Adams, Sally, 1933
67
Historical Methods in Mass Communication
Startt, James D., 1932
68
Designing Web Usability
Nielsen, Jakob, 1957
69
Wireless Communications
Goldsmith, Andrea, 1964
70
News Reporting and Writing 新闻报道与写作
Mencher, Melvin
71
The Practice of Social Research 社会研究方法
Babbie, Earl R.
72
Writing Feature Articles
Hennessy, Brendan
73
On Liberty 论自由
Mill, John Stuart, 1806-1873
74
Some Sources of Cultural Variability in the Regulation of Talk
Philips, Susan Urmston
75
Wireless Communications : Principles and Practice
Rappaport, Theodore S., 1960
76
Introduction to Communication Research
Reinard, John C.
77
A Rhetoric of Motives
Burke, Kenneth, 1897-1993
78
Rhetoric in Popular Culture
Brummett, Barry, 1951
79
Public Relations
Bernays, Edward L., 1891-1995
80
Journalism Online
Ward, Mike
81
A Manual for Writers of Term Papers, Theses, and Dissertations
Turabian, Kate L.
82
The Non-Designer's Design Book 写给大家看的设计书
Williams, Robin, 1953
83
Life on the Screen : Identity in the Age of the Internet
Turkle, Sherry
84
The Road Ahead
Gates, Bill, 1955
85
Mediamorphosis : Understanding New Media 媒介形态变化
Fidler, Roger F.
86
Walden 瓦尔登湖
Thoreau, Henry David, 1817-1862
87
Gender and Discourse
Tannen, Deborah
88
The Content Analysis Guidebook
Neuendorf, Kimberly A.
89
Great Expectations 远大前程
Dickens, Charles, 1812-1870
90
Principles of Marketing
Kotler, Philip
91
Letter From the Birmingham Jail
King, Martin Luther, Jr., 1929-1968
92
Screenplay : The Foundations of Screenwriting 电影剧本写作基础
Field, Syd
93
Orator
Cicero, Marcus Tullius
94
Out of Order
Patterson, Thomas E.
95
Othello 奥赛罗
Shakespeare, William, 1564-1616
96
Mrs. Dalloway 达洛卫夫人
Woolf, Virginia, 1882-1941
97
Contemporary Advertising 当代广告学
Arens, William F.
98
Media Research Techniques
Berger, Arthur Asa, 1933
99
Hair, Hair
Long, Debbie
100
The "Uncensored War" : The Media and Vietnam
Hallin, Daniel C.
